Desktop

Trade areas represent where organisations do the majority of their business with their customers. In ArcGIS Business Analyst Desktop, trade areas can be constructed and analysed with a variety of methods, including using customer and competitor locations, administrative boundaries, street networks and distance, and multiple other geographic options.

Design your territories based on data instead of instinct. With ArcGIS Business Analyst Desktop, create territories that automatically adjust based on chosen criteria like size, population, customers, and revenue. After you've created a territory, you can modify, make updates, and share with your organisation as PDFs, web maps, tables, and more.

Understand your market, find your best customers, and identify other areas that have more like them. ArcGIS Business Analyst Desktop has several Target Marketing tools that assist in directing advertising with the right message to the right audience, opening agencies in the right locations, understanding characteristics of customers, and more.

Analyze impact and the probability that consumers will shop at your stores, choose your hospitals, or frequent your venues based on your current and potential competitor sites alongside other variables you identify.